Real Marketing. Real Results.

We've been quietly helping Australian businesses grow since 2019

ovelorianum started when two marketing professionals got tired of seeing businesses waste money on strategies that sound impressive but don't actually work. We focus on what moves the needle—not what looks good in presentations.

How We Actually Started

Back in 2019, I was consulting for a Brisbane manufacturing company that had spent ,000 on a "comprehensive digital transformation." Their sales were flat. Their leads were garbage. But their website looked fantastic.

That's when it clicked. Most marketing advice comes from people who've never had to explain to a business owner why their investment isn't paying off. We decided to do things differently.

"We only recommend strategies we'd use for our own businesses. If it doesn't work for us, we won't suggest it to you."

Six years later, we've worked with over 200 Australian businesses. Some campaigns flop. Some exceed expectations. But every client knows exactly where their money went and why we made each decision.

Business strategy planning session with documents and charts

Our Approach is Pretty Simple

We skip the buzzwords and focus on three things that actually matter for business growth

Numbers Tell Stories

We track everything that matters and ignore vanity metrics. Your conversion rate matters more than your Instagram followers. Revenue per customer beats website traffic every time.

Strategy Before Tactics

Before we touch your website or run ads, we figure out who's actually buying from you and why. Most businesses skip this step and wonder why their marketing feels scattered.

Test, Learn, Adapt

We don't pretend to have all the answers upfront. We run small tests, measure results, and double down on what works. Your market teaches us what your customers actually want.

Who You're Working With

Two people who've made their fair share of marketing mistakes and learned from every single one

Thorne Blackwell

Strategic Marketing Director

Spent eight years in corporate marketing before realizing most strategies don't work for smaller businesses. Now specializes in practical growth systems that actually fit real budgets. Has a weird obsession with conversion optimization and probably drinks too much coffee.

Sage Whitmore

Business Development Strategist

Started three businesses before becoming a consultant—two failed, one sold. Uses those failures to help clients avoid expensive mistakes. Focuses on customer research and market positioning. Believes most marketing problems are actually business model problems.

What We Actually Believe

These aren't just nice words on our website. They guide every decision we make with clients.

Honesty Over Hype

We'll tell you when your idea won't work, even if it means losing a project. Your success matters more than our ego.

Results Over Recognition

We don't enter award competitions or post case studies without permission. Your growth is our success metric.

Practical Over Perfect

A good strategy you can execute beats a perfect plan you'll never implement. We design for real businesses, not textbook scenarios.

Long-term Over Quick Fixes

Sustainable growth takes time. We'd rather build systems that work for years than deliver a temporary spike.

Ready to Try Something Different?

Let's have an honest conversation about your business challenges. No sales pitch, no generic solutions—just practical advice based on what actually works.

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